Business Insights For Decision Makers

Nev Santana Nev Santana

The Hidden Cost of DIY GTM: Why New Business Owners Lose 6–12 Months Before Asking for Help

Most early business owners don’t launch with a go-to-market strategy, they launch with hustle.

You build your offer, post on social, take some calls, and land your first few clients. It works… until it doesn’t. A few months in, and you’re waking up wondering, “Where’s the next lead coming from?”

You’re not lazy. You’re not doing it wrong.

You just haven’t built a system to grow on purpose yet.

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