Business Insights For Decision Makers
The Hidden Cost of DIY GTM: Why New Business Owners Lose 6–12 Months Before Asking for Help
Most early business owners don’t launch with a go-to-market strategy, they launch with hustle.
You build your offer, post on social, take some calls, and land your first few clients. It works… until it doesn’t. A few months in, and you’re waking up wondering, “Where’s the next lead coming from?”
You’re not lazy. You’re not doing it wrong.
You just haven’t built a system to grow on purpose yet.