How You Can Use Content to Drive Sales and Close More Deals

Most founders and business owners treat content like a marketing “extra”, a nice-to-have once the product is live, the sales deck is polished, and there’s “time” to build a brand.

But here’s the truth: content isn’t just for building awareness. Done right, it drives revenue.

In fact, content might be your most underrated sales asset.

Here’s why: Buyers are researching you long before you ever hear from them. They’re clicking through your posts, scanning your site, checking what others are saying. And every piece of content they see is either building trust—or costing you the deal.

When your content addresses real buyer pain, answers objections, and clarifies your value, it does the heavy lifting of sales before you even get on a call.

And the best part? You don’t need to be a “creator” to make it work.

You just need to be consistent and intentional.

Here’s a quick content mindset shift:

• Think conversations, not broadcasts. Your content should reflect the real questions and struggles your buyers face.

• Think outcomes, not expertise. Don’t just show what you know—show what it helps them achieve.

• Think continuity, not virality. One good piece, shared repeatedly, often outperforms ten throwaways.

At Nurtured, I resisted creating content at first. I thought I needed bigger case studies, more time, or a huge following. But once I started sharing real, useful insights: quick tips, observations from client calls, and even just screenshots of a GTM framework, I noticed something: leads warmed up faster. Cold outreach felt easier. Sales cycles shortened.

Why? Because trust was already built.

In this week’s issue of Nurtured, I shared the exact framework I use to repurpose my weekly content into assets that support sales—and how you can do the same without spending hours writing.

Subscribe to Nurtured and learn how to turn your content into your most scalable sales rep.